HAYA حياء  (a sense of modesty) 

HAYA is modest fashion brand was launched by Jasmine Jaidi to create clothing that are contemporary, modest & comfortable with a touch of luxury desired by women who plays multiple roles in today‘s society.

Haya's Concept is based on timeless pieces that work together to create an entire wardrobe that goes from day to evening, weekday to weekend.

Haya is the brainchild of born & raised in Malaysia, Jasmine Jaidi. She was introduce to modest fashion when she started to wear the hijab in 2017. Her personal struggle in finding modest, fashion forward & affordable day wear
was what lead her to launch her own brand.

The epiphany moment all stared when she was performing her first trip to Makkah for umrah in 2017. Observing the middle east fashion and culture where there were fully covered with only their eyes visible but still looking stylish, modern and modest was an eye opener.
Our teams attention to details and desire of comfort makes the brand a perfect choice for you.